Nifemi Adeleye

Nifemi Adeleye is a brand strategist and fashion researcher based in Edmonton, Canada, and the founder of Styled by Nif, Inc. For more than eight years she has led brand strategy, experiential marketing and cultural programming for over 30 organizations across Canada, the United States, Europe and West Africa.
Styled by Nif, Inc. is a creative branding agency that designs brand experiences, community-centred content campaigns and market-entry strategies built to reach beyond the local market. It grew from a belief Nifemi holds closely: that the most powerful brands are not just seen. They are felt, remembered, and built to serve their community's needs.
With an Executive MBA in Arts Innovation and a Bachelor of Management in Socially Responsible Marketing, she works where brand production, cultural understanding and social impact meet. She partners with organizations and creators who know that excellent branding goes far beyond aesthetics: it is a clear, consistent system rooted in culture, creativity, community and commerce.
Her roster spans visionary brands, organizations and creators across markets, and she is Canada's Official Agent for Fashion by Informa, connecting Canadian brands to COTERIE, MAGIC and PROJECT.
Mentorship
Mentorship
I mentor designers and creatives through fellowship networks and newcomer arts programs.
Mentor, BIPOC Foundation STEP Program
June 2026 to July 2026
Mentor, Immigrant Council for Arts Innovation (ICAI), Newcomer Arts Professional Program
September 2025 to June 2026
Founder and Host, Sunday Refocus, a fashion and creative industry education podcast
August 2023 to present
Recognition and education
Grants, awards and fellowships
- 2025Rising Star Award, When African Women Talk
- 2024Awardee, C-ElevateHer Pitch Competition, C-Tribe x Tech
- 2023Research Fellow, Council for International African Fashion Education (CIAFE)
- 2023Awardee, Rural Founders in Tech Pitch Competition, Innovate Calgary
- 2023Research Funding, Mitacs
Education
- 2024 to 2025Executive MBA, Arts Innovation, The Global Leaders Institute
- 2019 to 2023Bachelor of Management, Socially Responsible Marketing, University of Lethbridge
Press
Press
Explore Edmonton · 2026
Black History & Future Month Recognition
Recognition feature
Edify · February 2025
Fashion Consultant Q&A: Nifemi Ashani
By Areeha Mahal
Kelidzo · November 2024
Nifemi Ashani: The Intersection of Fashion, Culture, and Social Responsibility
Video interview
The Soulhaus · April 2024
Emergence Into the Limelight: The Rise of Fashion in Africa
By Gheya Boulware. Quoted as a fashion researcher.
Learning About Business · March 2024
Crafting Your Creating Persona: Marketing in Today's World
University of Lethbridge Dhillon School of Business podcast
Hear Me Out Podcast · 2023
Staying True to Your Vision and Redefining Success
Video podcast interview
Threads of Faith · 2023
Where Fashion Meets Spirituality
Podcast interview with Jenna-Leigh