Styled by Nif · Styled by Nif · Styled by Nif · Styled by Nif ·

The Agency

Brand Strategy & Experiential Marketing

We help brands get clear on who they are, design the experiences people remember, and build communities that keep showing up.

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What we do

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Brand Strategy & Identity

We help brands discover and own the one idea that makes them impossible to confuse with anyone else, then bring it to life through an identity that is distinctive, cohesive and full of soul.

Audience Research & Cultural Insights
Brand Positioning & Repositioning
Visual Identity & Brand Voice
Export Readiness & Market Entry Strategy

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Brand Experience

We design the moments people remember: brand launches, pop-ups, showrooms and events, plus the everyday touchpoints online and in store.

Customer Journey Mapping
Brand Messaging & Storytelling
Omnichannel Brand Experience
Experiential Marketing & Brand Activations

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Community Building

We help brands turn audiences into communities through content, programs and spaces that give people a real reason to belong.

Community-Centred Content Campaigns
Ambassador & Membership Programs
Community Programming & Partnerships

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Our work

Edmonton Art Crawl

September 2026 · Edmonton

What it was

A free three-day arts festival produced by CIVIQ Labs with Edmonton Mural Festival.

Who it was for

CIVIQ Labs, and two audiences at once: students, families and young creatives, and established art collectors.

What we did

As experiential marketing lead, we created the visual sub-brand and creative direction for the festival programming and ran the digital marketing: daily content, paid social and Eventbrite campaigns.

We designed and produced the Saturday program at The Parks: a five-person panel on art's role in community and social impact, moderated by Nif, with a live community workshop; a timed live painting competition with four local artists; and live jazz.

We also shaped the collector experiences, "Inside the Chaos" at MacCosham Lofts with Glen Renold and the Community Canvas at Uncommon Gallery.

Gallery

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VGBW

2026

The Very Good Branding Workshop

What it was

The Very Good Branding Workshop (VGBW) event.

Who it was for

VGBW and the community it gathers.

What we did

We created the community content campaign for the event and advised on event strategy.

Nif also spoke at it: "What is Brand Experience & How It Shows Up in Your Business".

Gallery

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The Parks Gala

September 26, 2025 · Edmonton

MacLab Development

What it was

Brand experience and event strategy for The Parks' inaugural Gala, the first flagship event at MacLab Development's residential tower.

Who it was for

MacLab Development and The Parks, and the tenants and invited guests who attended.

What we did

Led the brand experience and event strategy for the residential tower's first Gala, produced and creatively directed by Styled by Nif.

Designed the evening's curated program, introducing the building's hospitality and community vision to tenants and invited guests.

Created the event identity and the printed program for the September 26 evening, and directed the portrait moment for guests throughout the night.

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Who we work with

Fashion, arts, lifestyle and hospitality brands, creative businesses, B2B event companies and public sector partners.

CIVIQ Labs · VGBW · Bio Fashion Lab · Fashion Africa Now · Lulo Events · Explore Edmonton · Indigenous Tourism Alberta · MADE Edmonton · Goldman Adele Art Advisory · After the Credits (Lulo Events) · Startup Fashion Week · Fashion by Informa