Three women in editorial fashion styling against a terracotta backdrop

Brand Strategy Agency

Styled by Nif

Brand strategy, experiential marketing and community building for fashion, arts, lifestyle and hospitality brands.

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Fashion & Culture Research

Nifemi Adeleye

How fashion builds community, identity and belonging, with a focus on African and diaspora fashion.

Explore the research
Nifemi Adeleye, founder of Styled by Nif

The founder

Brand strategy rooted in culture, research and real people.

The research shapes the strategy, and the strategy puts the research to work.

An Edmonton-based brand strategy and experiential marketing agency, led by fashion researcher Nifemi Adeleye.

Who We Serve

Brands and organizations building culture, community and experience.

  • 01

    Fashion Brands

    Positioning, identity, launches and retail programs for fashion and apparel labels, from independent designers to established houses.

  • 02

    Arts & Culture

    Festivals, exhibitions and cultural programming for arts organizations and cultural institutions.

  • 03

    Lifestyle & Hospitality

    Brand experience and community building for lifestyle, retail and hospitality brands.

  • 04

    Creative Businesses

    Strategy and storytelling for creative businesses and studios finding their audience.

  • 05

    Events & Festivals

    Event strategy, content campaigns and partnerships for B2B event companies and festivals.

  • 06

    Public Sector

    Cultural programming and partnerships for public sector and economic development organizations.

Businesses We've Worked With

lululemon
VGBW
Explore Edmonton
Fashion by Informa
Contemporary Calgary
Made in Africa Expo
La Connexional
SFW Toronto
EDW
The Parks
Mode Models
Maclab
Strong Coffee Marketing
ICAI
FAN
BCW
Pendennis
GAG
lululemon
VGBW
Explore Edmonton
Fashion by Informa
Contemporary Calgary
Made in Africa Expo
La Connexional
SFW Toronto
EDW
The Parks
Mode Models
Maclab
Strong Coffee Marketing
ICAI
FAN
BCW
Pendennis
GAG

What Clients Are Saying

“Nifemi brings creativity, precision and passion to every project. Through Styled by Nif, her team delivered exceptional events and experiences that truly elevate the brand, and our residential tower's first Gala was beautifully executed and highly praised by our tenants and guests.”
Joshua Cura, Marketing Manager, MacLab Development (The Parks)
“Nifemi came to our meeting prepared with a vision board focused on intentionality, education and representation. She went above and beyond to create a physical environment that matched the cultural experience we had built through the market.”
Rochelle Ignacio, Co-founder, Black Owned Market YEG
“We worked with Nifemi for our Media + Influencer Launch, where she moderated our panel. Her ability to pace the conversation, let ideas be fully explored and still meet the objective was excellent to witness.”
Sahr Saffa, Founder, C-Tribe

Let's talk

Let's build something that lasts.

Book a discovery call to scope a project.