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Experiential Marketing & Brand Activations2021 · Edmonton

BOM Yeg Market

Brand experience and environmental design for Black Owned Market YEG, a market showcasing Black-owned businesses.

BOM Yeg Market
The work

Styled by Nif partnered with Black Owned Market YEG (BOM Yeg) on brand experience and environmental design for its market, which showcases Black-owned businesses and makers. The work translated the market's cultural experience into a physical environment, with intentionality, education and representation at the centre of the design.

  • Brand experience and environmental design for the market
  • Translated the market's cultural experience into a physical environment
  • Intentionality, education and representation at the centre of the design