Back to selected work
Fashion Research & Market DesignFlorence, Italy · 2024
Bio Fashion Lab: Italy-Africa Retail Programme Development
Italy-Africa Retail Programme
A retail programme connecting the Bio Fashion Lab boutique in Florence with African designer brands.
The work
Styled by Nif co-led the strategic direction of a retail programme connecting the Bio Fashion Lab boutique in Florence with African designer brands, positioning African fashion for global retail through market research, partnership development and press communications.
- Co-led the programme's strategic direction
- Market research and partnership development
- Press communications to position African fashion for global retail