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Brand Strategy & ExperienceSeptember 2026 · Edmonton
Edmonton Art Crawl
A free three-day arts festival produced by CIVIQ Labs with Edmonton Mural Festival, with Nifemi as experiential marketing lead.

The work
As experiential marketing lead, Styled by Nif created the visual sub-brand and creative direction for the festival programming and ran the digital marketing: daily content, paid social and Eventbrite campaigns. The Saturday program at The Parks brought together a five-person panel on art's role in community and social impact, a live painting competition, and live jazz, alongside collector experiences at MacCosham Lofts and Uncommon Gallery.
- Visual sub-brand and creative direction for the festival programming
- Digital marketing: daily content, paid social and Eventbrite campaigns
- Saturday program at The Parks: a five-person panel moderated by Nif, a timed live painting competition with four local artists, and live jazz
- Collector experiences: Inside the Chaos at MacCosham Lofts with Glen Ronald, and the Community Canvas at Uncommon Gallery
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