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Brand Strategy & ExperienceSeptember 2026 · Edmonton

Edmonton Art Crawl

A free three-day arts festival produced by CIVIQ Labs with Edmonton Mural Festival, with Nifemi as experiential marketing lead.

Edmonton Art Crawl
The work

As experiential marketing lead, Styled by Nif created the visual sub-brand and creative direction for the festival programming and ran the digital marketing: daily content, paid social and Eventbrite campaigns. The Saturday program at The Parks brought together a five-person panel on art's role in community and social impact, a live painting competition, and live jazz, alongside collector experiences at MacCosham Lofts and Uncommon Gallery.

  • Visual sub-brand and creative direction for the festival programming
  • Digital marketing: daily content, paid social and Eventbrite campaigns
  • Saturday program at The Parks: a five-person panel moderated by Nif, a timed live painting competition with four local artists, and live jazz
  • Collector experiences: Inside the Chaos at MacCosham Lofts with Glen Ronald, and the Community Canvas at Uncommon Gallery