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Experiential Marketing & Brand Activations2025 · Edmonton
The Parks Gala
Brand experience and event strategy for The Parks' inaugural Gala, the first flagship event at MacLab Development's residential tower.

The work
Styled by Nif led the brand experience and event strategy for The Parks' first Gala, the inaugural flagship event at MacLab Development's new residential tower. The evening brought tenants and invited guests together for a curated program that introduced the building's hospitality and community vision, and was highly praised by residents and attendees.
- Brand experience and event strategy for the residential tower's first Gala
- Curated program introducing the building's hospitality and community vision
- Tenant and guest experience designed end to end
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